Responsive Web Design (RWD) is not just one of our web design services, it is our web design philosophy. Responsive websites look good and work well on any device, including desktops, laptops, tablets, and smartphones. How important is this? It is critical to the success of any website. Through the middle of 2014 close to 60% of all online traffic is generated by mobile devices, according to a study conducted by Comscore. As of April 2015 Google has decided to rank mobile-friendly websites higher in their search results, meaning that a mobile website is imperative now and in the future.
Search Engine Optimization (SEO) is the most important of our web design services once you have the website built. Getting found by the major search engines, Google, Bing, Yahoo, etc, is the only way to attract significant meaningful traffic to your website. Guerdon Media will submit your website to the major search engines and will work with you to cultivate your content for optimal results. If your customer base is of local origin, we will also leverage Google Local to target localized search traffic.
Let us work with you to develop a social media presence, action plan, or campaign utilizing any of the social media platforms, including Facebook, Twitter, Google+, Instagram, or Pinterest. Social media is a great way to market your website and to build traffic. Google Adwords or Facebook Ads is an additional avenue to pursue for marketing purposes. Cost per click ads on Google or Facebook drive traffic to specific pages and develop popularity proportionate to a social following (Facebook) or organic search results (Google). Social media maximizes your networking dollar, helping you connect and engage consumers.
Website analytics are the heart and soul of our web design services. Analytics inform you about who is visiting your website, what they are viewing, what works on your website and what doesn’t work, which marketing or social campaigns are successful, the downloads or events that are popular, and even where your users are geographically. With eCommerce websites, analytics can show you the amount of consumers purchasing items, or where customers are aborting a purchase.
We will work with you to establish a web style guide, including a prominent color scheme, font, and design guidelines. We also have many different design services for small businesses, such as business cards, brochure & postcard design, image editing, and photography.
We are well-versed in the installation and setup of WordPress (WP) for blogging purposes, or we can leverage WP to be used as a robust content management solution. Content Management Systems are a convenient way for our clients to employ frequent content updates without the associated cost, making this one of most useful web design services.
Dependable hosting and domain registration are at the foundation of our web design services. Reliable secure hosting ensures your website is available 24/7 to your customers and that their data will be safe during their transaction(s). Your domain name is a key ingredient to SEO, making domain selection critical in your success on the web. Selecting and securing a meaningful and memorable domain is essential to a successful website.
All of our packages include at least one email account setup on your domain (Example: firstname.lastname@example.org). Our email accounts utilize a Webmail platform so they are accessible on any device with an internet connection. We can also educate you on how to setup an email client, such as MS Outlook or Thunderbird. For businesses requiring more storage we have business accounts with extra available storage space, calendar, contacts, tasks, and cloud-based file sharing. Or for a more robust email solution can provide accounts running on the Microsoft Exchange platform.
Podcasting is a popular venue for marketing or informing consumers of client services. We can provide the equipment and software necessary to produce quality podcasts at an affordable price. We also provide professional video production using state of the art equipment. Individualized imagery is often required for website and marketing. We provide professional photography services for a simple photo shoot of products or even full-blown events.
Additional services are also available to be added to your web design plan for a nominal fee. We also have partnerships with leaders in the industries of marketing, video production, event management, and photography.
- Logo Design & Brand Identity
- Marketing Collateral Design (Business Cards, Letterhead, Postcards, Brochures, Advertisements, Banner Ads)
- Discount Printing (Business Cards, Postcards, Brochures)
- QR Codes
- Online Reputation Management
- Facebook Business Page Upgrades
- Marketing & Promotional Services
- Custom Programming
- Web/Mobile App Development