Your website is often the first impression (literally) a potential customer or client has of your company. If your website looks good and works well that is the first step to build a feeling of trust and acceptance. An easy-to-navigate, well-organized website makes it easy for a website visitor to find the product or information they are seeking to find in a timely manner.
Responsive Web Design (RWD)
On April 21, 2015, Google rolled out its mobile-friendly update, which quickly became known as “Mobilegeddon”. Google’s mobile-friendly update meant big changes to mobile search rankings and results and officially ushered in the mobile-first era. That was over 5 years ago, which equates to a lifetime in internet years (I think the ratio is 7 to 1, like dog years).
Ethan Marcotte coined the phrase responsive web design in 2010. In 2015, Mobilegeddon ushered in the widespread RWD movement. Once mobile-friendliness became a ranking factor in the Google search algorithm, it became imperative that any website in development be responsive in design and functionality. According to statista.com, 52% of global internet traffic comes from mobile devices and 60% of Google searches are done via mobile devices. Only 5 years ago, the figure was nearly half that—34%. Ignore that at your own risk.
According to Pew Research, at the end of 2019…
- The share of Americans that own smartphones is now 81% (up from a measly 35% in 2011)
- 18-29 (96% own smartphones)
- 30-49 (92% own smartphones)
- 50-64 (70% own smartphones)
- 65+ (53% own smartphones)
What does all this mean?? It means that your website has to work well and look good on ANY device. Laptops, tablets, smartphones, and desktops all need to render your website equally well. And the website has to load quickly so that ANY smartphone or tablet on ANY connection can load your website without delay. Quick loading websites are not only pleasing to the visitor of the website, creating a positive user experience, but the speed at which the webpage or app loads is also part of the current Google algorithm, improving your search ranking. That leads us quite conveniently to Search Engine Optimization.