What can Digital Marketing do for your business??
First, a few statistics from Pew Research.
By the end of 2019…
- 90% of Americans use the internet (up from 76% in 2010)
- 18-29 (100% vs 92% in 2010)
- 30-49 (97% vs 85% in 2010)
- 50-64 (88% vs 74% in 2010)
- 65+ (73% vs 43% in 2010)
Most business owners or corporate executives see a website as an expense. It is not. It is an investment. An investment in the success of your business or organization. That is the first thing a potential customer or client asks for when inquiring about your products or services. What’s your website?? It is the first place people go to for information about your business or organization, and it is often the difference-maker in making a sale, building a customer relationship, or generating a lead. Your website is the foundation of your digital marketing ecosystem, working in conjunction with additional digital marketing tools, such as search engine optimization and social media integration & management.
Digital marketing is the use of the Internet, mobile devices, social media, search engines, and other channels to reach consumers. Some marketing experts consider digital marketing to be an entirely new endeavor that requires a new way of approaching customers and new ways of understanding how customers behave compared to traditional marketing. A traditional marketing strategy involves identifying a target audience or market, and establishing actions to reach that target market with print ads or TV spots, for example. A digital marketing strategy involves identifying the target market, establishing a strong foundation of online properties to reach the target audience (website & social media), building & nurturing these online properties through search engine optimization (SEO), blog posts, social media content (educating & exciting potential customers, engaging fans & followers, and building brand loyalty), and Google Analytics for analysis and adjustment. Analyze. Report. Adjust. Rinse. Repeat.
An SEO strategy helps potential or return customers find you when they are searching for something on the Internet. This would be someone looking for something they need or desire, which could be a product or service that you provide. SEO drives the search engines to your website, which in turn should be setup to convert a lead or complete a sale or subscription. A social media strategy educates, engages, and excites your customers and builds brand loyalty. Excited and engaged customers bring more leads, sales, and/or profits. All of this together (website, SEO, & social media) constitutes what we like to call the Digital Marketing Ecosystem.
The majority of your digital marketing efforts will serve as direct links to your website for customer conversion (sales or leads) or retention (remarketing). SEO, social media, email marketing, blog(s), and pay-per-click (PPC) ads are utilized to lead prospective customers to your website. Once your customer profile(s) is/are well-defined, we use marketing funnel(s) with incentivized call-to-action (CTA) to convert them to leads or sales, or however your conversion goal(s) are defined and setup.